Research
The Undergraduate Business Program is excited to offer BUS 389: Business Research!
BUS 389 eligibility requirements:
- Declared BA or BS business major
- Junior or senior class standing
- FIN 205 prerequisite
*Any exceptions to the list above will need the permission of the instructor to join.
This course provides an overview in business research methods. This course is designed for students in fields that emphasize quantitative methods. Probability concepts and the theory of sampling distributions are used as aids to quantitative reasoning and data analysis. Students will work in teams to develop, create, and analyze a research project for an actual client and present the project to the client. Upon successfully completing the course, students will be able to:
- Identify a business problem that requires primary data and quantitative research methods to solve Understand survey principles
- Analyze relationships between variables
- Formulate research project and present results
BUS 389 can apply as an elective in BS Business Analytics, Entrepreneurship, Finance, Marketing, BA major, and minor.
For more information, please contact your business program advisor or ugbusiness@rochester.edu.
