{"id":846,"date":"2025-07-30T21:30:36","date_gmt":"2025-07-30T21:30:36","guid":{"rendered":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/?page_id=846"},"modified":"2026-02-18T22:30:31","modified_gmt":"2026-02-18T22:30:31","slug":"home","status":"publish","type":"page","link":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/","title":{"rendered":"Home"},"content":{"rendered":"
\n

Our Mission<\/h3>\n<\/div>\n

The mission of the Human Behavior and Social Change Lab is to promote lasting social change by understanding and improving the interplay between individuals and their environments.<\/p>\n

 <\/p>\n

\"\"<\/h3>\n

 <\/p>\n

Our research integrates laboratory studies, theory-driven intervention design, and large-scale field trials to develop and test behavior-change solutions in collaboration with the stakeholders closest to the problems we aim to solve.<\/p>\n

\"\"<\/h3>\n

Interested in participating in a research study?<\/h3>\n See our available studies.<\/span><\/a>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

\"\"<\/h3>\n

Interested in joining the lab?<\/h3>\n

Learn more about the lab team.<\/span><\/a>\n

Contact us.<\/span><\/a>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

\"\"<\/h3>\n

Interested in PhD training in the lab?<\/h3>\n Learn more about our research.<\/span><\/a>\n

Contact us.<\/span><\/a>\n","protected":false},"excerpt":{"rendered":"

Our Mission The mission of the Human Behavior and Social Change Lab is to promote lasting social change by understanding and improving the interplay between individuals and their environments.     Our research integrates laboratory studies, theory-driven intervention design, and large-scale field trials to develop and test behavior-change solutions in…<\/p>\n","protected":false},"author":26,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-846","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nHome - Human Behavior and Social Change Lab<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Home - Human Behavior and Social Change Lab\" \/>\n<meta property=\"og:description\" content=\"Our Mission The mission of the Human Behavior and Social Change Lab is to promote lasting social change by understanding and improving the interplay between individuals and their environments.     Our research integrates laboratory studies, theory-driven intervention design, and large-scale field trials to develop and test behavior-change solutions in...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/\" \/>\n<meta property=\"og:site_name\" content=\"Human Behavior and Social Change Lab\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-18T22:30:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/wp-content\/uploads\/2025\/12\/hbsc_lab_photo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1540\" \/>\n\t<meta property=\"og:image:height\" content=\"278\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sas.rochester.edu\\\/psy\\\/sites\\\/hbsclab\\\/\",\"url\":\"https:\\\/\\\/sas.rochester.edu\\\/psy\\\/sites\\\/hbsclab\\\/\",\"name\":\"Home - Human Behavior and Social Change Lab\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sas.rochester.edu\\\/psy\\\/sites\\\/hbsclab\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sas.rochester.edu\\\/psy\\\/sites\\\/hbsclab\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sas.rochester.edu\\\/psy\\\/sites\\\/hbsclab\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sas.rochester.edu\\\/psy\\\/sites\\\/hbsclab\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/hbsc_lab_photo-300x54.png\",\"datePublished\":\"2025-07-30T21:30:36+00:00\",\"dateModified\":\"2026-02-18T22:30:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sas.rochester.edu\\\/psy\\\/sites\\\/hbsclab\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sas.rochester.edu\\\/psy\\\/sites\\\/hbsclab\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sas.rochester.edu\\\/psy\\\/sites\\\/hbsclab\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sas.rochester.edu\\\/psy\\\/sites\\\/hbsclab\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/hbsc_lab_photo.png\",\"contentUrl\":\"https:\\\/\\\/sas.rochester.edu\\\/psy\\\/sites\\\/hbsclab\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/hbsc_lab_photo.png\",\"width\":1540,\"height\":278},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sas.rochester.edu\\\/psy\\\/sites\\\/hbsclab\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sas.rochester.edu\\\/psy\\\/sites\\\/hbsclab\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Home\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sas.rochester.edu\\\/psy\\\/sites\\\/hbsclab\\\/#website\",\"url\":\"https:\\\/\\\/sas.rochester.edu\\\/psy\\\/sites\\\/hbsclab\\\/\",\"name\":\"Human Behavior and Social Change Lab\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/sas.rochester.edu\\\/psy\\\/sites\\\/hbsclab\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sas.rochester.edu\\\/psy\\\/sites\\\/hbsclab\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sas.rochester.edu\\\/psy\\\/sites\\\/hbsclab\\\/#organization\",\"name\":\"Human Behavior and Social Change Lab\",\"url\":\"https:\\\/\\\/sas.rochester.edu\\\/psy\\\/sites\\\/hbsclab\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/sas.rochester.edu\\\/psy\\\/sites\\\/hbsclab\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sas.rochester.edu\\\/psy\\\/sites\\\/hbsclab\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/cropped-cropped-HBSCLab_Logo_Version2_Green-1.jpg\",\"contentUrl\":\"https:\\\/\\\/sas.rochester.edu\\\/psy\\\/sites\\\/hbsclab\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/cropped-cropped-HBSCLab_Logo_Version2_Green-1.jpg\",\"width\":1225,\"height\":1265,\"caption\":\"Human Behavior and Social Change Lab\"},\"image\":{\"@id\":\"https:\\\/\\\/sas.rochester.edu\\\/psy\\\/sites\\\/hbsclab\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Home - Human Behavior and Social Change Lab","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/","og_locale":"en_US","og_type":"article","og_title":"Home - Human Behavior and Social Change Lab","og_description":"Our Mission The mission of the Human Behavior and Social Change Lab is to promote lasting social change by understanding and improving the interplay between individuals and their environments.     Our research integrates laboratory studies, theory-driven intervention design, and large-scale field trials to develop and test behavior-change solutions in...","og_url":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/","og_site_name":"Human Behavior and Social Change Lab","article_modified_time":"2026-02-18T22:30:31+00:00","og_image":[{"width":1540,"height":278,"url":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/wp-content\/uploads\/2025\/12\/hbsc_lab_photo.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/","url":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/","name":"Home - Human Behavior and Social Change Lab","isPartOf":{"@id":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/#primaryimage"},"image":{"@id":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/#primaryimage"},"thumbnailUrl":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/wp-content\/uploads\/2025\/12\/hbsc_lab_photo-300x54.png","datePublished":"2025-07-30T21:30:36+00:00","dateModified":"2026-02-18T22:30:31+00:00","breadcrumb":{"@id":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/#primaryimage","url":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/wp-content\/uploads\/2025\/12\/hbsc_lab_photo.png","contentUrl":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/wp-content\/uploads\/2025\/12\/hbsc_lab_photo.png","width":1540,"height":278},{"@type":"BreadcrumbList","@id":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/"},{"@type":"ListItem","position":2,"name":"Home"}]},{"@type":"WebSite","@id":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/#website","url":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/","name":"Human Behavior and Social Change Lab","description":"","publisher":{"@id":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/#organization","name":"Human Behavior and Social Change Lab","url":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/#\/schema\/logo\/image\/","url":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/wp-content\/uploads\/2025\/10\/cropped-cropped-HBSCLab_Logo_Version2_Green-1.jpg","contentUrl":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/wp-content\/uploads\/2025\/10\/cropped-cropped-HBSCLab_Logo_Version2_Green-1.jpg","width":1225,"height":1265,"caption":"Human Behavior and Social Change Lab"},"image":{"@id":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/wp-json\/wp\/v2\/pages\/846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/wp-json\/wp\/v2\/comments?post=846"}],"version-history":[{"count":24,"href":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/wp-json\/wp\/v2\/pages\/846\/revisions"}],"predecessor-version":[{"id":2626,"href":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/wp-json\/wp\/v2\/pages\/846\/revisions\/2626"}],"wp:attachment":[{"href":"https:\/\/sas.rochester.edu\/psy\/sites\/hbsclab\/wp-json\/wp\/v2\/media?parent=846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}